The Power of Local was a one-day event to connect with others, learn how to build your business using the power of local and come together as a community to share ideas. Local business contributes to and defines our local culture. But what is the best way to embrace this as a tool for your business? Find out at the retreat! It’s fun. It’s informative. It’s beneficial to you and your business.

Morning Workshop: So What?

You’ve got your website up, your social media in place, your email list is growing – that’s all great – but so what? Why did you do all that? Julie Niehoff will take us through a simple methodology for keeping your marketing, messages and outreach in play beyond initial set up. Time saving tips, list growth and nurturing strategies, mobile readiness for today’s savvy consumer, the small matter of measurement, negotiation how to and advice to live by on longevity and productivity from her most trusted mentors. VIDEO

Morning Community Conversation: How Local Business Defines and Reflects the Local Culture?

Our panelists will discuss engaging with our local culture as a business from the perspective of three points in the Austin timeline. Iconic—those who created the local vibe, Culture Builders—came to Austin and embraced what was here but grew it and Next Generation—playing it forward. What role does your business play in the community and to what benefit (the community’s and yours)? Panelists include Bruce Willenzik, founder of the Armadillo Christmas Bazaar; Michael Portman, co-founder of Birds Barbershop and Verb; and Alisa Weldon of Well Done Design. Moderated by Dean Lofton. VIDEO

Luncheon Speaker: The Power of Local

Bill Brunelle, Director of Independent We Stand, will be our keynote speaker. American shoppers’ desire to buy local has never been stronger. Bill will talk about the power of the ‘buy local’ movement and how it can drive sales and customer loyalty. Learn more about the power of leveraging your independently-owned status and how you can use it to inspire your potential customers to buy local. VIDEO

Afternoon Workshop: Local Business Success Stories—What You Can Learn From Them

These local champions of business have sage advice (and maybe a few tricks!) for you. This panel discussion and Q&A brings local voices large and small but successful all. Learn what you can apply to your business tomorrow! Panelists include Kendall Antonelli, co-owner of Antonelli’s Cheese Shop; Hill Abell, founder and owner of Bicycle Sport Shop; Hoover Alexander, owner of Hoover’s Cooking and Ross Clurman, Co-founder and CEO of Comnio. Moderated by Dean Lofton. VIDEO

Afternoon Community Conversation: Keeping Austin Weird—Is Weird Good for Business? Should We Be Weirder?

We’ll explore what this means for business and why it’s good for your business. Moderated by David Lauterstein.

Afternoon Community Conversation: What’s Our Takeaway?

What inspired you today? What will you take from what you’ve learned and how will you use it? We’ll engage in a fun and illuminating conversation to close the day while we have appetizers and drinks and share the fruits of the day.

Thank you to our sponsors

In partnership with the Austin Independent Business Alliance